The target audience for The 90s Station was born from 1975 to 1985 and they make will make up all the 25-34 cell within the next 2 years. The current U.S. Census population estimates for this group is just over 41 million or around 14% of the population.
As consumers they are quickly becoming a very valuable group as their careers mature they are getting married, buying cars, homes, starting families, and growing out of their spend thrift college years into full fledged adult consumers.
The success of Oldies, Classic Rock and the 80s formats proved that as listeners approach their 30s they began to settle into the music that they grew up with when they were 15-22 and for this emerging 25-34 cell that’s the 90s.
But, which radio formats are playing the music 90s lovers grew up with?
· Alternative: A 30 day analysis of the leading stations in the format shows their percentage of 90s titles averaging around 46%. The rest are ‘recurrent and current’ titles and the trend is towards more currents in this format with advent of the new Indie-Pop alternative music.
· Active Rock: The 30 day analysis shows only 30% of the titles here coming from the 90s era.
· Hot AC: On the female side and with many different approaches in the percentage of current music played most are only showing 15 to 20% of their titles devoted to the 90s era.
Chances are there is a significant HOLE in your market.
As consumers they are quickly becoming a very valuable group as their careers mature they are getting married, buying cars, homes, starting families, and growing out of their spend thrift college years into full fledged adult consumers.
The success of Oldies, Classic Rock and the 80s formats proved that as listeners approach their 30s they began to settle into the music that they grew up with when they were 15-22 and for this emerging 25-34 cell that’s the 90s.
But, which radio formats are playing the music 90s lovers grew up with?
· Alternative: A 30 day analysis of the leading stations in the format shows their percentage of 90s titles averaging around 46%. The rest are ‘recurrent and current’ titles and the trend is towards more currents in this format with advent of the new Indie-Pop alternative music.
· Active Rock: The 30 day analysis shows only 30% of the titles here coming from the 90s era.
· Hot AC: On the female side and with many different approaches in the percentage of current music played most are only showing 15 to 20% of their titles devoted to the 90s era.
Chances are there is a significant HOLE in your market.
