A New Format Approach for 25-40 year olds
Towards the end of every decade we’ve witnessed the rise of another gold based format. As we approach the last few years before 2010 the opportunity for a 90s based approach is right on our doorstep.
Take a trip back to the late 70s when the first “Mostly 60s” based Oldies stations were starting to pull in healthy ratings or signing on.
Move on to the late 80s when Classic Rock was a mostly 70s based rock format and rose to the successful franchise it still enjoys with the large baby boomer population.
In the late 90s we saw the rise of the 80s stations which have evolved into the Variety – Jack/Bob formats in the last few years.
Now we are heading for the late 2000’s and the stage is set for a specialized approach that keys in on the new 30 something audience.
This group is the leading edge of the maturing Y and N generations which quickly aging into their 30s. If you were 16 at the dawn of Grunge in 1993 you are now over 30. The Y and N generations are maturing and ready to present the next opportunity for your station to stake out a solid brand and position that is likely uncovered in your market.
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The Time is Ripe for a 90s Radio Format
Now that we are well into the 2000+ decade and quickly heading towards 2010 and beyond the Music from the 90s has had its chance to age and mature. Like a fine wine its time to uncork it and enjoy.
Over the last 2 years I've been researching and developing the 90s Format with a full range of services. You can explore all the details below. To reach Dave Lange - dlange210@att.net or call 574 273 0559 for more info.
Over the last 2 years I've been researching and developing the 90s Format with a full range of services. You can explore all the details below. To reach Dave Lange - dlange210@att.net or call 574 273 0559 for more info.
